SAM × Osool × Marhaba

About the partnership

A strategic collaboration bringing trusted auctions, verified listings, and a seamless buying experience—powered by Sharjah Asset Management, Osool Auction, and Marhaba Auctions.

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Marhaba Auctions collaboration with Osool

Sharjah Asset Management (SAM)

A government-backed investment arm

Sharjah Asset Management (SAM) is a globally reputable wealth creation arm exclusively established by the Government of Sharjah.

SAM cultivates a deep-rooted strategy for Sharjah’s future to create a competitive economy for the Emirate through best‑in‑class investments and dedicated professionals focused on maximizing returns from investment and asset management activities.

Government of Sharjah entity

Long-term economic development focus

Professional asset & investment management

Trusted governance and oversight

Osool Auction

Based at Souq Al Haraj

Location

Souq Al Haraj, Sharjah

Facility

State-of-the-art

Auction hall

Indoor bidding

Capacity

600+ cars

Osool Auction, established by Sharjah Asset Management, is based at Souq Al Haraj – the region’s largest automotive hub.

Osool Auction, in collaboration with Marhaba Auctions, operates a state‑of‑the‑art facility in the heart of Souq Al Haraj, catering to both buyers and sellers alike.

The facility is built for a premium customer experience, with an indoor auction hall and capacity designed to handle high volume efficiently.

Souq Al Haraj location

Modern facility and customer experience

Built for high-trust transactions

Designed for buyers & sellers

Marhaba Auctions

Live auctions 7 days a week

Founded

2018

Live auctions

7 days a week

Coverage

5 active locations

Value

30–40% below market

Marhaba Auctions is the largest live car auction in the UAE, offering buyers and sellers a state‑of‑the‑art auction platform with professional services.

Founded in 2018, Marhaba Auctions provides a convenient platform—live on-site and online—so customers can search, preview, and bid in real-time through the website or mobile app (iOS & Android).

With Osool Auction at Souq Al Haraj, buyers across the UAE and GCC can bid and buy all types of cars, commercial vehicles, and bikes from a premium indoor auction hall—plus live streaming and online bidding for convenience.

Live on-site + online bidding

Timed auctions + live streaming

Inventory management system

Shipping & export worldwide

After-sales service + towing support

Unmatchable inventory: Sedans, SUVs, Luxury, Classic, Commercial, Bikes (GCC / American / Canadian / Korean)

Next steps

Ready to explore Osool auctions?

Browse inventory, join live bidding, or start selling your car with Marhaba Auctions.

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